Snapchat Augmented Reality Campaign Motion Graphics
PROMOTING THE POWER
OF augmented reality
During the World Cup, Snapchat unveiled a host of new features, including innovating lenses and AR capabilities, to connect audiences during the event . As a flagship campaign for the brand, they aimed to highlight its success at the monumental Newfront Live event in the USA.
CLIENT
By illustrating storyboards and animating scenes, we were asked to produce high-impact videos for Snapchat’s social channels. These videos would blend footage and motion graphics, capturing the brand’s unique World Cup vibe. For Newfront Live, we were asked to design a spotlight video to be played across four enormous screens, complete with dynamic sound design to heighten excitement.
brief
The campaign was a triumph, leading to further content requests to showcase Snapchat AR’s power. Newfront Live drew over 1,000 attendees and 20,000 online viewers, with our spotlight video making a stunning impact on the giant
stage screens.
delivery
