Case Study - Arts SU

Client 

 

Arts Student Union for the University of the Arts London. 

Brief

 

Due to Covid restrictions, Arts SU was unable to run its traditional communication strategy to welcome new students to the UAL. They needed a quick solution that would allow them to introduce new students to their services, brand, and values without the option for face-to-face events.

Action

 

The original brief was to create a digital flyer detailing everything about the SU. Buckley Creative determined that this wouldn't be effective as students are bombarded with PDFs within their first weeks of enrollment and the content would likely be ignored.

Instead, we created an animated explainer video that could be promoted across all the SU's social media channels and sent out to the SU's mailing list. We worked on a script that would be no longer than a minute of animation to keep the content short and punchy. We also suggested that a student of UAL should do the voiceover to make the video feel more authentic rather than corporate. 

The final piece was delivered following a strict process of three feedback and revision stages with the client via group video calls. 

Result

All stakeholders were very impressed with the turnaround (3 days) and quality of the video. The SU's communication strategy was able to be executed despite Covid restrictions and all within the set deadline. 

There was a great level of engagement across social media and the click-through rate on the video within the

e-newsletter was high. This was evident in comparison with previous digital flyers which had little to no engagement when shared on social channels. 

Moving forwards

The SU has requested animated explainers for all their major campaigns moving forwards including elections and teaching awards. An annual 'Welcome to the SU' animation will also be made for each new intake of students. 

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video

Case Study - CloudKid

Client 

 

CloudKid - International record label

Brief

 

As lockdown hit, HUDSUN lost the opportunity to perform a launch show for the single 'Run'. These 'impact events' would usually generate a ton of engagement and significantly boost streaming, tickets, and merchandise revenue. As the record label had set a deadline for the release, I had to quickly think of some creative content to combat the lack of promotion the single would receive due to Covid. 

Action

 

I decided to create two pieces of creative content to push the promotion of 'Run' online. 

On the HUDSUN social channels, we asked fans to send in their questions to HUDSUN, and for every question asked I would run 200m. I would also answer all those questions on video whilst running. The total distance was 23km (I'm not a runner!) and I filmed the whole event on my phone, added motion graphics and uploaded the video to my marketing channels. 

The second piece of content was a music video, again all filmed on a mobile phone in the car park below my building. I was unable to get any crew in to assist due to covid and I had a deadline to get a video back to the record label for release day. The video was filmed all in one shot and I used motion graphics to make the content as colourful and exciting as possible.

Result

The record label was extremely impressed with what I'd managed to produce during a major lockdown and without spending a single penny. The single went on to achieve over 1 million streams across Spotify and other DSPs and the music video received over 50k views and lead to other affiliate channels sharing the track and reaching over 1 million views YouTube. The track was also picked up by a huge gaming app Soccer Manager (5 million downloads)​. 

The video of me attempting to run 23k also showed my audience another side of HUDSUN which helped grow the brand. This comedic piece of content had way more engagement compared to dull interview pieces I had done in the past. 

Moving forwards

Animation has become an integral part of the HUDSUN brand following this content. All singles now have an animated teaser and music video, including a stop motion video I created that required over 1500 digital drawings https://www.youtube.com/watch?v=35-fjXu75qM 

Watch the music
video

Watch the 23k
video